Terms

Last updated: 13 November 2026

These terms cover the Missed Call Text-Back service from AI Business Growth and the use of this website. They are written to be read, not skimmed past. If anything is unclear, email graham@aibusinessgrowth.uk before you sign up.

1. Who we are

AI Business Growth (AIBG) is a trading name of Oakfort Services Limited, registered in England and Wales, company no. 17309818. Registered office: 21 Priory Road, Cheam, Sutton, England, SM3 8LP. "We" and "us" in these terms means Oakfort Services Limited. "You" means the business that signs up.

2. Business customers only

The service is for businesses, including sole traders acting for their business. It is not offered to consumers.

3. What you get

We set up and look after a missed-call text-back service for your business. On every plan:

• a UK business number, registered in your business's details
• a text sent to callers you miss who rang from a mobile and did not withhold their number, worded the way you would say it
• the caller's reply forwarded to your phone, and an alert when it happens
• opt-out handling, so anyone who replies STOP gets no more texts
• a written hand-over explaining how it all works

The Standard and Advanced plans add the features listed on our prices section at the time you sign up. You keep your existing number. Most clients set their phone to divert to the new number when they do not answer. Your own phone provider may charge for diverting calls; that is between you and them.

4. Getting you live

We aim to have you live within 7 to 10 days of receiving your completed intake form. UK telecoms rules require the business using each number to be checked before the number can be used. We submit that check on day one and chase it, but the approval itself is outside our control, so the live date is a target, not a guarantee.

You agree to give us accurate business details for the check and to tell us if they change.

5. Prices and payment

You pay a one-off setup fee, then a monthly fee, at the prices shown on our website when you sign up. We will confirm the plan and prices in writing before we start.

• The setup fee is due before we start work.
• The monthly fee starts on the day you go live and is due each month in advance.
• Oakfort Services Limited is not VAT registered, so no VAT is added.
• Each plan includes a monthly allowance of texts sent: Basic 250, Standard 500, Advanced 1,000. A text is up to 160 characters; a longer message counts as more than one. Replies you receive are not counted. If you go over, we will tell you before any extra charge and you can choose to change plan instead.

We can change our prices for existing clients with at least one month's written notice. If you cancel because of the change, the old price applies until your service ends.

If you hire us through Upwork, payment goes through Upwork and Upwork's rules on payment, fees and disputes apply to it. Everything else in these terms still applies and replaces Upwork's Optional Service Contract Terms. Where an Upwork rule we cannot vary conflicts with these terms, that rule applies only as far as it has to.

6. No minimum term, one month's notice

There is no minimum term. You can cancel at any time by emailing graham@aibusinessgrowth.uk. Cancellation takes effect one month after we receive your email. For a part month at the end, we charge only up to the end date.

The setup fee is not refundable once work has started, with one exception: if your number check is refused for a reason not caused by the details you gave us and we cannot get you live, we will refund the setup fee.

When the service ends, the text-back stops and the number is released. If you want to keep the number, tell us before the end date and we will help you move it to another provider where the provider allows it.

We can end the service with one month's written notice for any reason. We can pause the service straight away if a provider or network flags your account, and end it straight away if you break section 8 or do not pay within 14 days of a reminder.

7. What we need from you

• Tell us the wording you are happy with for the texts, and check it before go-live.
• Keep your diversion to the new number switched on, and tell us if you change phones or numbers.
• Reply to your customers yourself. The service sends the first text; the conversation after that is yours.

8. Using the service lawfully

The service sends a text to someone who has just called you. It is not a marketing tool. You agree:

• not to use it to send marketing texts unless the person has agreed to receive them or the soft opt-in rule in the Privacy and Electronic Communications Regulations applies
• not to change the texts to include anything unlawful, misleading or offensive
• to honour opt-outs
• to follow UK law that applies to your messages

We will not set up anything that breaks these rules. You are responsible for losses, fines or provider charges we incur because you break this section.

9. Your callers' information

When the service is running, it handles information about the people who call you. You are the controller of that information and we process it on your behalf, only to run the service. Before any caller information is handled, you and we will sign our data processing agreement, which sets out the terms required by Article 28 of the UK GDPR, including the providers we use. We will not switch the service on until it is signed. How we handle your own information as a client is explained in our privacy notice.

10. Who owns what

Your customers' details and your messages belong to you. We will give you an export of them on request while you are a client. When the service ends we keep them for 30 days so you can ask for an export, then delete them. The way we build and configure the service (our templates, workflows and set-up) remains ours.

11. Things outside our control

The service runs on third-party software and on UK mobile networks. We pick reliable providers and watch the service, but we cannot promise it will never be interrupted or that every text will be delivered. If something stops working, tell us and we will fix it or chase the provider as quickly as we can. If the service does not work for more than 48 hours in a row because of something we did or failed to do, we will credit the monthly fee for those days.

12. Our liability

Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else the law does not allow us to limit.

Otherwise:

• we are not liable for lost profits, lost business or lost jobs, including calls the service did not catch, or for any indirect loss
• our total liability to you in any 12-month period is limited to the greater of £500 and the fees paid or payable in that period

13. This website

You may use this website to find out about our service. The missed-call calculator gives an estimate from the numbers you enter; it is not a promise of what you will earn or save. We try to keep the website accurate but things change, so the prices and features we confirm to you in writing are the ones that apply.

14. Changes to these terms

We may update these terms. We will give existing clients at least one month's notice of any change that affects them. If you cancel because of the change, the old terms apply until your service ends.

15. Law

These terms are governed by the law of England and Wales, and the courts of England and Wales deal with any dispute. If you have a problem, please email us first; most things can be put right quickly.